Cookie Policy

PRIVACY CONTROLS (DECREE NO. 13/2023/ND-CP)

Default active (Strictly Necessary only)

You can actively manage, enable, or withdraw consent for each non-essential cookie category at any time. Your preferences take effect immediately on this browser.

Strictly Necessary & Security Cookies

Required

Mandatory cookies required for the JUST PLAY e-commerce platform to function securely and reliably. They enable authenticated sessions, preserve shopping cart contents, protect checkout transactions against cross-site request forgery, and retain your selected language.

Retention Period

Session – Up to 30 days

Legal Basis

Contractual Necessity & System Security (Decree No. 13/2023/ND-CP)

Typical Use Cases:

Maintaining secure sign-in sessions and Retail / Wholesale B2B account access control
Protecting checkout forms, payment verification, and preventing unauthorized requests
Preserving active shopping cart items and Vietnamese / English locale preferences

Performance & Analytics Cookies

Disabled

Allow JUST PLAY to count visits, understand traffic sources, and analyze how visitors navigate across product categories in an aggregated, anonymized manner so we can diagnose UI issues and optimize page load performance across mobile and desktop devices.

Retention Period

Up to 12 months

Legal Basis

Explicit Data Subject Consent (Article 11, Decree No. 13/2023/ND-CP)

Typical Use Cases:

Aggregated page-view metrics across sports categories, collections, and editorial articles
Measuring Core Web Vitals, page rendering speed, and diagnosing layout or script errors
Evaluating usability across product search, size selection, and order tracking flows

Functional & Personalization Cookies

Disabled

Enable the website to remember your customized preferences across return visits, providing a tailored shopping experience without requiring repetitive setup.

Retention Period

Up to 12 months

Legal Basis

Explicit Data Subject Consent (Article 11, Decree No. 13/2023/ND-CP)

Typical Use Cases:

Remembering your preferred shopping mode (Retail consumer vs. Wholesale / Distributor portal)
Retaining recent search keywords and preferred athletic disciplines
Suggesting nearby authorized distributors and frequently selected apparel sizes

Marketing & Promotional Cookies

Disabled

Used to present relevant new matchwear collections and seasonal promotions aligned with your sporting interests, while capping promotional frequency.

Retention Period

Up to 6 – 12 months

Legal Basis

Explicit Data Subject Consent (Articles 11 & 21, Decree No. 13/2023/ND-CP)

Typical Use Cases:

Presenting seasonal Flash Sale offers and new kit launches relevant to your sport
Measuring the effectiveness of brand campaigns and tournament sponsorship announcements
Preventing repetitive display of identical promotional banners during a browsing session

1.

What Are Cookies and Similar Storage Technologies?

Cookies are small text files stored by your web browser on your device (desktop computer, smartphone, or tablet) when you visit the official JUST PLAY storefront. Alongside standard HTTP cookies, our platform may also utilize browser Local Storage and Session Storage for equivalent technical purposes to maintain consistent interaction state.

Cookies are not executable programs, do not carry malware or viruses, and cannot independently access or read other personal files stored on your device. Each cookie is scoped strictly to its issuing domain.

2.

Legal Basis and Data Protection Principles (Decree No. 13/2023/ND-CP)

Our use of cookies and storage technologies strictly adheres to applicable Vietnamese data protection and e-commerce regulations:

Government Decree No. 13/2023/ND-CP dated April 17, 2023 on Personal Data Protection (PDPD);
Government Decree No. 52/2013/ND-CP (as amended by Decree No. 85/2021/ND-CP) on E-Commerce Operations;
The Law on Protection of Consumers’ Rights and the Law on Cybersecurity of Vietnam.

Transparent Consent Principle: Except for Strictly Necessary Cookies required for core technical operations and transaction security, all Performance & Analytics, Functional, and Marketing cookie categories are only activated upon your explicit, voluntary consent via our Cookie Consent Banner or the interactive Cookie Preference Center on this page.

3.

To ensure transparency and architectural security, JUST PLAY classifies cookies into four general functional categories in accordance with e-commerce privacy standards:

3.1. Strictly Necessary & Security Cookies

These core cookies are essential for the website to operate properly and cannot be switched off in our systems. They are set in response to direct actions you take, such as signing into your account, adding items to your cart, completing checkout, or selecting your preferred language.

Maintaining authenticated user sessions and protecting transactions against cross-site request forgery;
Preserving shopping cart items across product browsing and checkout steps;
Recording your own cookie consent preferences.

If you configure your browser to block these cookies entirely, core transactional features such as Checkout or Account Sign-In will not function.

3.2. Performance & Analytics Cookies

These cookies allow us to measure visit volume, identify popular product categories, and evaluate the technical performance of our storefront.

Measuring page load speed, server response latency, and navigation patterns across mobile and desktop devices;
Detecting UI bottlenecks or broken links so our engineering team can resolve issues promptly;
All information collected under this category is aggregated and processed anonymously.

3.3. Functional & Personalization Cookies

These cookies enable the website to remember your preferred settings to deliver a more convenient and personalized shopping experience.

Remembering your preferred shopping view (Retail Consumer vs. Wholesale / B2B Distributor Portal);
Storing your recent search keywords and preferred athletic disciplines;
Supporting localized distributor lookup and frequently selected apparel sizes.

3.4. Marketing & Promotional Cookies

These cookies are used to present seasonal promotions and new athletic apparel collections relevant to your sporting interests.

Highlighting Flash Sale events and new kit releases aligned with your preferred sports disciplines;
Measuring the effectiveness of JUST PLAY brand campaigns and tournament sponsorships;
Limiting how often you see the same promotional announcement during a browsing session.

4.

Depending on their specific function, cookies on the JUST PLAY platform follow two retention lifecycles:

Session Cookies: Exist temporarily in active browser memory while you navigate the site and are automatically deleted as soon as you close your browser window.
Persistent Cookies: Remain on your device for a predefined duration (typically between 30 days and up to 12 months) or until you manually delete them or withdraw consent via our Cookie Preference Center.

5.

Data Subject Rights & How to Manage or Withdraw Consent

Pursuant to Articles 9 and 14 of Decree No. 13/2023/ND-CP, you have the right to be informed, the right to consent, the right to withdraw consent, and the right to request deletion of cookie-related data at any time.

Use the interactive Cookie Preference Center at the top of this Cookie Policy page to toggle optional cookie categories on or off and click "Save My Preferences";
Adjust your browser Privacy & Security settings directly (Google Chrome, Apple Safari, Mozilla Firefox, or Microsoft Edge) to clear existing cookies or block third-party cookies;
Use Private / Incognito browsing mode so all session and local cookies are purged automatically when you close the window.

6.

Third-Party Analytics Tools & External Links

When you consent to Performance & Analytics or Marketing cookies, our storefront may utilize industry-standard diagnostic tools from trusted technology partners to improve site reliability. These partners process data strictly for the disclosed purposes under rigorous security controls.

Our website may include links to official social media channels or partner marketplaces (Facebook, Zalo, YouTube, TikTok, Shopee). Once you navigate to those external platforms, their respective cookie and privacy policies govern your session.

7.

JUST PLAY may review and update this Cookie Policy periodically to reflect technological improvements, new storefront features, or updated legal requirements from competent authorities. Any revisions will be published on this page alongside the updated effective timestamp.

8.

Contact Information of the Data Controller

For any questions, technical inquiries, or requests to exercise your data subject rights regarding this Cookie Policy, please contact us directly at:

JUST PLAY COMPANY LIMITED

Headquarters:19 Chien Luoc, Binh Tri Dong Ward, Binh Tan District, Ho Chi Minh City, Vietnam

Direct Hotline:0911 049 307

Corporate Email:[email protected]

Cookie Preference Center & Category Directory

Strictly Necessary & Security Cookies

Performance & Analytics Cookies

Functional & Personalization Cookies

Marketing & Promotional Cookies

3.1. Strictly Necessary & Security Cookies

3.2. Performance & Analytics Cookies

3.3. Functional & Personalization Cookies

3.4. Marketing & Promotional Cookies

JUST PLAY COMPANY LIMITED

Cookie Policy

Cookie Preference Center & Category Directory

Strictly Necessary & Security Cookies

Performance & Analytics Cookies

Functional & Personalization Cookies

Marketing & Promotional Cookies

3.1. Strictly Necessary & Security Cookies

3.2. Performance & Analytics Cookies

3.3. Functional & Personalization Cookies

3.4. Marketing & Promotional Cookies

JUST PLAY COMPANY LIMITED